EXDM 422
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Experience Needfinding
Experience Design and Management
Marriott School of Business
Course Description
Skills to help organizations better understand end-user needs. Systematic collection and analysis of qualitative data through observations, interviews, and various other approaches. Utilizing experience design to create innovative, data-driven solutions to create organizational value.
When Taught
Fall
Min
3
Fixed/Max
3
Fixed
3
Fixed
0
Title
Needfinding and Qualitative Methods
Learning Outcome
Apply qualitative research methods and ethnographic techniques to better design and evaluate experience offerings, including:participant observation; interviews, triangulation approaches, and qualitative analysis
Title
Experience Strategy
Learning Outcome
Apply current experience strategy topics and techniques to meet customer's needs, including: the value of "meaningfulness" for today's consumers, new developments and approaches for customer journey design, new developments regarding the Jobs To Be Done framework and the Value Proposition
Title
Professional Presentation
Learning Outcome
Effectively present course content and other educational achievements to potential employers through professionally prepared class presentations, written materials and reports, and online portfolio.
